Unveiling Our New Website!

Categories: Company News & Announcements

It's finally here & ready for you to use!

Our new website is adaptive, dynamic, elegant, and most importantly, a brand new tool for you to maximize your purchasing decision making.

Our design team has been hard at work creating a new, forward-thinking website that is prepared for the future. In this post, we’re going to be highlighting some of the most important features of our new website design, along with what this means for you as either a Carlson Engineering customer, or as one of our top-performing distributors or machine builders.

Our modern new website:

We needed a new, customer-oriented focus for 2019.

Our new site features a variety of new tools for potential customers & distributors, to utilize in order to maximize the efficiency of their purchasing decision.

What updates have been made?

It is now easier to get product information, quotations, and customer service

New Branding...

You may have noticed our new look! Carlson Engineering has undergone a face-lift as far as all of our branding goes. Our website has been modernized to reflect our customer and distributor-based mindset. In the true spirit of innovation, our new website has many new and unique features.

In-Depth Product Information...

Along with a highly visual product page navigation, we now offer detailed information regarding each product including technical specifications regarding fastener dimensions, weight, and torque capacity, as well as individual product brochures for your sales team.

The drive head chart and feedability ratios are visible on each respective product page for your reference and ease of access.

News & Media Section...

You’re reading it right now – Carlson Engineering now has a blog section, called “News & Media”. You can follow us on Facebook/Linkedin/Twitter to stay connected and in the loop.

We will be posting new articles frequently, so be sure to check back in once in a while!

eCommerce-Like Product Navigation

We have added additional functionality to our product and categorical navigation, as well as enhanced product filtering which enables users to search for automated fastening products based on technical specifications.

We also have images & videos, which reflect all products and the basic variations of those products – enabling the user to visualize the product. All products are neatly and concisely organized into accurate and clearly stated product categories.

Product Configurator

Using advanced coding algorithms in tangent with the combined knowledge of our team of experienced product engineers, we have built a working product configurator that takes the specifications of your fastener, application, and needs, and turns that data into a working quote within 1-2 business days.

The configurator is advanced, and is a great place to start if you don’t know exactly what you are looking for in our new product navigation system!

Email Notifications & Newsletter

We have implemented a new automatic email notification & update system of communication. When you place an order with Carlson Engineering for any automatic screwdriver tools, screw feeders, tool stands, drive cells, etc., you will receive an automatic confirmation of your order.

You will also be automatically updated of your order when it enters production, as well as when it is being shipped to you! We will also send updates when we release new articles, updates, etc., which you can opt out of.

We want to hear from you!

What do you think about the changes?

Let us know your thoughts in the comments section below so that we can see how effective our changes have been! Thank you for reading, and we hope you enjoy our new website and user-interface design.

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